What is it with Italian designers? How is it that they can take something that theoretically exists in order to be functional (like sunglasses) and somehow make them look outrageously sexy? Seriously, you could wear sackcloth and clogs and put on a pair of
Gucci sunglasses and be the sexiest person at the beach party. Oh well, there's no reason to question why - might as well just enjoy it and take advantage of it!
Gucci, almost didn't make it to the 21st century. They started out in 1921 in Florence, selling leather goods, and the Gucci family was what you might envision when you think of passionate Italian families. The story of the Gucci design house would make a fascinating movie, and if some of it were written as a novel, nobody would believe it.
By 1980, Gucci had reached a little too far, however. By licensing the name for a vast collection of inexpensive items like pens and makeup bags, the brand's cachet was diminished, and by the mid 1980s the rich and tasteful were shopping elsewhere.
But then in the 1990s they hired a designer from America that you might have heard of. His name was Tom Ford.
By the time Ford came on board, it was clear that the brand had to find a new direction or it would be gone for good. Ford had (and has) an incredible knack for adding glamour and sensuality to classic designs. It wasn't long before fashionistas everywhere flocked back to Gucci. By the time Ford left Gucci in 2004, the brand was back at the top of its game and its future was back on track.
A Gucci leather satchel may be out of reach for a lot of people, but Gucci sunglasses can add a jolt of panache and confidence to even the most basic wardrobe.
For men, the 1594 is a classy, grown-up style that it would be easy to imagine Cary Grant wearing in the movie Charade, if it had taken place in bright daylight. The 1568, with its gorgeous reddish brown frame says something along the lines of, "I know I look better than anyone else here, but I'm too polite to point it out." And the 1586 is the perfect Italian take on the Wayfarer. It goes with everything.
The women's styles are no less heady. The 2933 in a rose frame looks like something something you would find in the collection of the wardrobe mistress in charge of styling stars like Sophia Loren and Isabella Rossellini. It's a classic, but Gucci knows how to go modern as well, with the 2760 and the 2801, both of which are right up to the minute in style.
When you add a pair of Gucci sunglasses to your wardrobe, you're adding a whole story, one that began 90 years ago in Florence and continues to amaze with its passion and style.