When you think of bell-bottoms, Ray-Ban Wayfarer, platform shoes, and high-rise shorts, your mind automatically transports you to the 60’s. Surprisingly, these are all fashion trends currently happening in OUR era.
One of the most popular answers high fashion designers give when asked ‘What is the biggest goal you’d like to reach in your career?’ the reply is almost always: to create an iconic piece everyone will remember me for.
However, when asking previously Gucci Creative Director for over 10 years, and now owner of his own fashion house, Tom Ford, ‘Do you believe in reinventing trends?’ he simply says: “My inspiration comes from life and the world surrounding us. The world changes everyday and it will never go back to how it was yesterday, same goes for my pieces”.
Tom Ford is well-known for his uniqueness in creating extravagant fashion lines followed by the highly sexual marketing campaigns he uses to promote them. His pieces make you think you’re looking at fashion to be worn 200 years from now where cars fly and space is our next door neighborhood.
One of his most well-known successful businesses is his sunglass collection made for men and women of all ages and styles. Today’s Hollywood A-listers Angelina Jolie, Brad Pitt, Gwen Stefani, Mariah Carey and Elle Macpherson, have all been photographed wearing Tom Ford sunglasses numerous times.
Amongst his best selling models are: Dakota, Camillo, Falconer, Jennifer and Claudia. These pieces can be worn with a glamorous outfit or a sexy day at the beach.
The beauty in wearing this designer’s shades is that you know you are wearing something ahead of its time, an icon on its own. Something you wont find 10 years from now in a flee market being sold at incredibly cheap prices because the style is “coming back”, simply because Tom Ford collections don’t “come back”. They’re so unconventional and advanced; it makes you feel like you’re the one who started the trend!
His lines currently cover Menswear, Beauty and Eyewear, along with Men and Women Accessories.
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